Kim Jong Moon Representative of Korean Innovation Centre in China (KIC China) D. from the Business School of Renmin University of China. He is the representative of Korea Innovation Centre in China (KIC China) under the Ministry of Science, Technology and Communication (MOSTCOM), and is also the mentor of Renmin University of China (RUC) MBA PAP. He has more than ten years of working experience in multinational companies such as Nokia, Microsoft, etc. He was the representative of the Korea-China Cultural Centre in China and the representative of a Korean listed company. He has worked in China for more than 20 years and has a deep understanding of business management and Chinese culture. He is the author of the book "Understanding the Modern Chinese Economy" (Daimyung Publishing House, Korea), and the translator of the book "Genesis Management" (China Enterprise Management Publishing House).